What is the revenue model for mobile advertisement platforms?
Well majority of the Ad Networks work on CPC (Cost Per Click), CPM (Cost Per Mile), and CPI (Cost Per Install).
How much they get from Advertiser? Well that ranges because every Advertiser has different needs and budgets. For example if you are targeting a tier 1 English speaking country you may be paying about 15 to 20 cents per click where if you were targeting a tier 3 non English speaking country you may be just paying 3 to 4 cents. Also some Advertisers have much bigger budgets of about 100k where some Advertisers have a small budget as low as $5.
How do Ad Networks make money? They have a revenue share with the Developer. The typical rev share in the industry is usually 60 / 40 (Developer / Ad Network). So if an Advertiser spends $100 the Developer gets $60 from it and the Ad network keeps $60.
How much they get from Advertiser? Well that ranges because every Advertiser has different needs and budgets. For example if you are targeting a tier 1 English speaking country you may be paying about 15 to 20 cents per click where if you were targeting a tier 3 non English speaking country you may be just paying 3 to 4 cents. Also some Advertisers have much bigger budgets of about 100k where some Advertisers have a small budget as low as $5.
How do Ad Networks make money? They have a revenue share with the Developer. The typical rev share in the industry is usually 60 / 40 (Developer / Ad Network). So if an Advertiser spends $100 the Developer gets $60 from it and the Ad network keeps $60.
If you are marketing or advertising an app to gain installations, the general model is usually CPM (cost per 1,000 impressions) or CPC (pay for each click on an ad).
However, companies such as http://zo.ee/4sfay are moving more towards CPI (cost per installation) -- in other words, you pay only when someone installs your app and not for each click or impression regardless of whether it leads to an installation.
Note: I work with MI, but I do think they're worth checking out. :)
However, companies such as http://zo.ee/4sfay are moving more towards CPI (cost per installation) -- in other words, you pay only when someone installs your app and not for each click or impression regardless of whether it leads to an installation.
Note: I work with MI, but I do think they're worth checking out. :)
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