What is RPM in AdSense? Why does RPM vary per day? Who decided the RPM for your blogger?

It is what Google counts in your reports every time a user views a page displaying Google ads. We will count one page view regardless of the number of ads displayed on that page.

For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page views.

“Revenue Per Mile” : RPM :

It means, Revenue Per 1000 impressions.

So what the difference between eCPM and RPM in adsense?.

There is a difference.

eCPM is calculated by Page impressions whereas RPM by ad impressions.

Page revenue per thousand impressions : 

It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.

if you earned an estimated $60 from 15,000 ad requests, your ad request RPMwould equal ($60 / 15,000) * 1000, or $4.00.

Old AdSense interface shows the total page impressions with adsense ads, no matter how many blocks or units in it. But, Latest interface shows the total number of ad impressions and RPM is according to it.

For example, You have 3 ad blocks on each page and one day you earned 20$ with 10000 Page impressions.

So, average eCPM is = 2$

(Earnings/Page Impressions) * 1000 = (20$/10000)*1000

What’s the RPM in this case?

New interface will show 30000 impressions, because each 10000 pages got 3 ad blocks.

So average RPM is = 0.67$

(Earnings/Ad Impressions)*1000 = (20$/30000)*1000

How to Increase RPM in Adsense?

It can be done in two ways.

1) Reduce the number of ads (not performing) on your blog. Of course it will reduce the earnings, but RPM will be increased.

2) Increase your earnings with same impressions.

Quick & Simple tips to improve the earnings :

1) Above the fold.

2) Don’t place all ads in same screen when your reader is reading.

3) Don’t blend too much with your theme style.

Let them know it’s a link and ad.

4) Consider to improve Search Engine traffic.

5) Block the un related ads

6) Remove the ads which is appearing in all slots. ( they are paying less)

7) Try the recommended ad size formats.

Do not try anything new with new ad sizes.

8.) Use section targeting.

9) Experiment and test, but don’t decide anything quickly.

Give minimum one week.

10) Insert high paying keywords in your blog related to content.

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For more Information -

In Physics - regarding to the combustion engines :

RPM means revolutions per minute :

(abbreviated rpm, RPM, rev/min, r/min, or r. · min) is a measure of the frequency of a rotation. It annotates the number of turns completed in one minute around a fixed axis. It is used as a measure of rotational speed of a mechanical component.

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