HOW TO MAKE MONEY BLOGGING
Have you ever wondered how to make money blogging? If so, you’ve come to the right place. As a 13-year veteran blogger making a healthy, full-time income, I’ll explain how bloggers make money.
By choice, I work part time hours and I don’t have a team (unless you count my teenage daughter who does a few data entry tasks on the weekends). You don’t have to be a big blogger with an impressive company to make money blogging.
This post contains affiliate links, meaning, at no additional cost to you, if you click through an affiliate link and make a purchase, I may make a small commission.
If you’re like me, you don’t have a lot of time, so let me give you quick answers to common questions first. If you want more details, you can read the rest of the post.
How do bloggers make money? The quick answer…
Bloggers make money in a variety of ways. They might:
- Put ads on their site and get paid when you click on those ads.
- Promote products or services for others and get paid a commission when you click through their “affiliate link” and make a purchase. (This is called affiliate marketing.)
- Sell digital products and get paid when you buy those digital products from them.
- Sell physical products and get paid when you buy those physical products from them.
- Sell services and get paid when you hire them.
This post is thorough so I’ve put together a cheat sheet for quick reference.What helps a blogger make money? The quick answer…
Most of the bloggers you encounter on the internet aren’t making much, if any, money. On the other hand, there are some bloggers making excellent money.
- Successful bloggers don’t rely on just one of the above ways to make money. Instead, they use two, three or more monetization strategies and build up “multiple streams of income.”
- Successful bloggers don’t see their blogs as the source of all their income. Instead, they use view their blogs as an online “home base” but it’s really just a springboard from which they launch as many income-producing endeavors as possible.
- Successful bloggers don’t expect to make money quickly. Instead, they understand this to be a long-term business venture. They are in it for the long haul.
- Successful bloggers don’t copy what other bloggers are doing. Instead, they are creative. They work hard to be different and stand out.
- Successful bloggers don’t start a blog just to make money. Instead, they blog about a topic they truly enjoy and can write about for years to come. They let the money grow out of that topic organically. For example, a knitting enthusiast starts blogging about it and eventually sells knitting patterns. A fly fisherman starts blogging about it and eventually sells their services as a fly fishing guide. A lifelong preschool teacher starts blogging about it and eventually sells preschool curriculum. Starting a blog with the only goal of making money, I’ve observed, usually leads to mediocre content for readers and (often) burnout or boredom for bloggers.
Things you need to make money blogging
Whether you are a beginner or have been blogging a while, here are the basic steps for making money with a blog:
- A blog
- Useful content
- Relationships with others on social media and around the web
- A strong platform & reputation
- Income streams
Now let’s cover each of those steps in more depth.
1. Start a blog
Clearly, if you want to make money blogging, you must have a blog. If you don’t already have one, no worries. Here are easy instructions explaining how to get your blog up and running.
2. Create useful content
Once you have a blog, write useful content. Draw from your expertise & experience. Write informative posts and articles about your chosen topic. Make your content excellent.
In order to make money, you must have blog visitors. But in order to have blog visitors, you must have content worthy of a visit.
Related: How to Decide What to Write About
3. Build relationships with others on social media and around the web
While you create valuable content, start building genuine and sincere relationships with others on social media and around the web.
Other than being active on social media, here are more ideas: participate in Facebook Groups, comment on other blogs or join forums. Find or start a mastermind group. Reach out to people in your niche by tweeting them.
Find people who could use the information you provide. Get to know them, interact, be friendly and helpful by offering no-strings-attached tidbits of your expertise. Word about you spreads best through people who know, like & trust you.
4. Establish a strong platform & reputation
Keep growing in the knowledge of your craft so the content you produce gets increasingly deep and valuable. Use your blog to get exposure, build authority, gain trust and be helpful.
In addition, use this time to think about the type of reputation you want to build. How do you want others to see you? How do you want them to experience your site? What do you want to be known for? This is all part of your branding.
5. Choose your income streams
Once you’ve started your blog, created some excellent content, built some relationships and given thought to your branding and reputation, start thinking about ways to generate income.
As I mentioned at the beginning, there are 5 main ways you can do this. In the rest of the post, I will dive into each in much more depth.
Two things you should know about blogging income streams:
- Income streams ebb and flow, so successful bloggers are constantly exploring new ways to make money. As I said, one of the keys to making good money as a blogger is to have multiple streams of income. Even small trickles of money coming from various sources over time can add up.
- Each blogger has a different combination of income streams. There is no “right” way and that’s the beauty of it. There are endless possibilities. Find a combination that works for you or make up your own.
Related: 12 Things to Do Before Making Money Online (the practical nuts, bolts & legalities of making money online)
Streams of income used by bloggers
Following is a list of income streams bloggers adopt, broken down into the five main categories I’ve already mentioned:
Unlike many of the other categories, advertising is all about generating income directly from your blog, website or other digital asset(s).
Display Ads
Display ads are graphics or images similar to billboards or ads in a magazine. Typically they are positioned on your site in the sidebar, header, footer or within your content. Sometimes they are referred to as banner ads.
Ads on your site are meant to complement your blog’s content, making them attractive and relevant to visitors. Advertisers hope that your visitors will then click on those images to explore and purchase the products or services they offer.
Display ads are often provided through ad networks. Ad networks are companies that connect advertisers with publishers (bloggers). Ad networks act as a middle man between advertisers and publishers, negotiating partnership details between the two. The ad network takes a cut from the partnership profit. Ad networks are attractive to many bloggers because they take the hassle out of display advertising.
Some ad networks, like Google AdSense, are relatively easy to get into and are easy to set up. Other ad networks though, are selective in who they accept. Examples of ad networks are Google AdSense, Blogads, BlogHer, Beacon Ads, Federated Media, Sovrn, (formerly Lijit), Media.net, Rivit and Sway. There are many more, so once you get involved in your niche’s community of bloggers, you’ll soon hear of others.
Tips:
- To apply for Google AdSense or other ad networks, contact the ad network via their website (choose one from above).
- Wait to apply for Google AdSense and other networks until you have some good content on your blog. Otherwise, you may be denied entrance to the program.
- If you want to get an idea of pricing and traffic for popular blogs, sites like Beacon Ads are places you can do that.
- If you’re using CPC/PPC ads (cost per click/pay per click), check out Google’s recommendations for best ad placement on your site. It’s important that your content doesn’t get drowned out by ads. Google has indicated sites with too many ads above the fold may be penalized in search. If you’re not sure what above the fold is on your site, use this tool.
- Be aware, ads you may not agree with might show up on your site. A program like Google AdSense determines the types of ads it will serve depending on the content you write. This can be problematic in some instances. For example, if you’re a food blogger who prefers whole ingredients, you might get ads for packaged and processed items. Google AdSense allows you to block certain ads in your AdSense account.
- As always, experiment. Experiment with ad placement to get the right combination on your site.
Further reading: Jason from ProBlogSchool explains ad networks in great detail in his post Ads 102: How to Make Money Using Ad Networks.
Private Ads
Private ads are similar to display ads in that they also come in the form of buttons or graphics and usually appear in the sidebars of blogs. They are unique in that there is no middle man (ad network) to negotiate the partnership. Partnerships are arranged directly between a blogger and an individual, small business or company.
Initial contact can be made by the blogger or by the advertiser. Be clear on what’s expected by both parties. Not sure what to charge? Look around to see what others in your niche charge. You can often find this information on a blog’s advertising page or media kit.
Don’t just throw up an advertising page and expect advertisers to come calling. Go to them. Not sure how to do that? Find other blogs like yours that are your size or slightly larger. See who is advertising on their site. Contact those companies and ask if they’d like to advertise on your site too. Create a pitch and make it a win-win. Check out iHeartOrganizing‘s advertising page as an example.
Tip for private ads on your blog: If you have ads in your sidebar, keep them full. Instead of displaying a blank box with “Advertise here” fill it with an affiliate graphic (see Affiliate Marketing below for more). Crystal Paine puts it well when she says, “[Blank ad spots] scream, ‘My advertising space isn’t valuable enough for people to want to buy so I instead have this big blank box!'”
Giveaways & Reviews
If you’ve read blogs for any length of time, you’ve surely seen a review or giveaway and maybe participated yourself. A company supplies a product to a blogger to be reviewed and/or given away to readers.
A word about giveaways…
I list giveaways here because some bloggers charge to run giveaways in addition to the expected free product to keep for themselves. There are varying opinions about whether or not one should be compensated for giveaways.
As I see it, it largely depends on whether the product is for marketing purposes or for advertising purposes. Companies use marketing to spread the word about their product or service.
With advertising, a company makes a deal with another party to help them spread the word. Companies expect to pay for advertising. For example, a company may market their product by handing out free t-shirts. Because you like the t-shirt, you take it and wear it. You obviously wouldn’t charge the company when you wore their t-shirt.
But I think a giveaway on a blog would often fall in the category of advertising. Yes, the company you’re working with may give you a product to use (indeed, they should!). However, they are also asking you to provide a service to them. After all, you are spending your valuable time fielding their emails, writing a post (or posts), following up with giveaway entrants, etc.
If there is nothing else you’re getting from the partnership except for the free product, this service should be compensated in my opinion.
Further reading: Amy from Mom Advice wrote a post about reviews a few years back that still offers good tips.
Tips for reviews & giveaways:
- Products you receive for free need to be reported as income on your taxes so keep excellent records and make sure the products you are accepting for review are really ones you want to pay taxes on later.
- Don’t be afraid to negotiate. This is your blog. No need to just take what you’re offered on the first round. Make it a win-win for both.
- If you don’t want to do a review for a company, ask the company if they’d like to buy ad space instead. Mention that they’ll still get a spot in front of your readers.
Newsletter/Podcast Sponsorships
If you have an email newsletter or podcast, you can accept advertising just as you would on your blog. You can reach out to potential advertisers, tell them how they would benefit from advertising with you and pitch your idea.
Further reading: Podcast Launch: A complete guide to launching your Podcast with 15 Video Tutorials by John Lee Dumas. Dumas is just a regular guy who consistently makes 6 figures per month from his podcast. Not only does he show you how to launch a podcast, but he covers making money from your podcast as well.
Sponsored Posts
Writing a sponsored post means you work with a company and write a post about their product or service. Be upfront and disclose your relationship to your readers.
Keep sponsored posts to a minimum so you don’t turn off readers. If you read blogs, you’ve probably seen sponsored posts. They can be spotted by the disclosure stating something like, “This post was sponsored by [company] but all opinions are mine.”
Find examples of sponsored post details and rates on Life Your Way.
Underwritten Posts or Series
Underwritten posts differ from sponsored posts in that the post topic is about whatever you want it to be (as opposed to the company’s product/service), but an advertiser pays to get a “Brought to you by…” type note in the post.
Anticipate the posts you think will get a lot of response, and pitch companies with an underwritten spot.
An example of an underwritten series is this Christmas Gift Guide at MoneySavingMom.com.
Listen to what others have to say
There are bloggers who have been quite successful with advertising and who’ve shared what they’ve learned.
Check out Elite Blog Academy (enrollment opens once or twice a year but you can sign up at the bottom of the homepage to be notified). This course deals with getting more traffic and therefore increasing your advertising revenue. Read my full review of this course here.
Another resource is How to Monetize Your Food Blog. This ebook is about ad networks, advertising and how to set up an ad waterfall so you get the most out of your ad spots. (It also briefly covers some of the other monetization methods listed below.)
The Niche Site Duel deals with finding the niches in which advertisers pay high rates.
Advertising takeaways
Advertising pros
- Many are easy to set up and maintain.
- They can be used as a way to get readers used to ads on your site before you gain higher-earning advertisers. In other words, it can eliminate “ad shock” down the road.
- Advertising is indeed lucrative for select bloggers.
No comments:
Post a Comment